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MEET THE FOUNDERS

INGRID NILSEN // CO-FOUNDER + MAKER 

A lifelong creative and one-time college dropout, Ingrid Nilsen is an entrepreneur who has spent the last decade making the Internet her second home through informative beauty + lifestyle videos on YouTube. Since retiring as a professional content creator in June 2020, she has been reconnecting to her roots as a maker, learning to craft candles by hand and dreaming up THE NEW SAVANT. This scent studio is an homage to Ingrid's untraditional, self-made path in life. THE NEW SAVANT was born out of the idea that being smart is embodied uniquely in each individual – and that's something worth celebrating.

  

ERICA ANDERSON // CO-FOUNDER + COO

Erica Anderson is an early stage tech veteran with experience at the intersection of media and business development. Over the course of her career, she’s worked for MTV, CBS, Twitter, Google and New York Magazine while also acting as a brand builder and producer for media luminaries Katie Couric and Kara Swisher.  

Her passion lies in building consumer-facing brands with authenticity, passion and good ol’ sweat equity. At THE NEW SAVANT, Erica will lead operations as well as be the number one cheerleader for its visionary, Ingrid.