Everything You Need to Know About the Witching Hour Drop

Everything You Need to Know About the Witching Hour Drop

by Ingrid Nilsen

Alright goblins and ghouls, it's time to plan your purchases and get your alarms set for our first-ever spooky scent! Here's all the info you need to be prepared for launch day. 👻🚀


Many of you have received a sample of this scent and *know* how special it is – the perfect blend of weird and wonderful. You can see the full fragrance profile + sign up for the waitlist here. Remember: This scent will *ONLY* be available during the month of October, so get yours before 10/31.


9/30 @ 5-7pm: If you're in the NYC area and want to get the Witching Hour in your hands before it drops online, come to our IRL drop at Neighborhood Goods in Chelsea! Each ticket includes a Witching Hour candle in our special IRL only boxes, a complimentary drink and Q&A with Ingrid + Erica. We'll also be giving everyone free samples of our two holiday scents. Space is limited, but there are still some tickets left. Grab a friend and enjoy a spooky evening with us! Tickets and info here.


9/30 @ 11:45pm ET: Join us on IG LIVE (@thenewsavant) to celebrate the drop. We'll be coming into the live straight from our IRL event earlier in the evening and will need all the support we can get because this is waaaay past our bedtime! Hehe

10/1 @ 12am ET:  Our website will be closed to the public and early shopping will begin for our *text list only*. A text will be sent out to everyone on this list with the password to enter the site. This group will have the first hour of shopping to themselves, which means they'll have first pick of everything. You can join our text list by texting SAVANT to 855-749-2311.

1am ET:  Early shopping opens up to our email list. The password will be sent via email at this time. And don't worry if you can't make the midnight drop! Early shopping will remain open to BOTH text and email lists for 23 hours and will end on 10/2 at 12am ET, giving you time to shop during the day. From here, our site will reopen to the public for everyone to shop.


We are anticipating a very high volume of orders for this scent, so the earlier you shop, the better your chances are of getting it. We will only have *ONE* restock for Witching Hour, probably in the middle of the month, so plan your purchases accordingly! 


We'll be sneaking free samples of California Christmas + our *NEW* holiday scent into early shopping orders while supplies last. These samples are on a first come, first served basis and we have limited quantities available, so the earlier you place an order, the more likely you are to get one of these samples! 🎄