What Smells So Good?
We’re redefining the answer to that question. The New Savant expands our vocabulary of scent with original fragrances that explore new perspectives.
Anyone Can Be a New Savant
The New Savant is for the curious. The original thinkers. For those who dare to be themselves, even when it means standing out.
It’s a name we chose to honor the self-made path in life, and it’s one that belongs to everyone who challenges expectations.
Making a New Kind of Scents
Our sense of smell is powerful. It can unlock memories, influence our emotions, and can even be strengthened over time, just like a muscle. There’s no end to what we can smell—and we’re out to prove it.
At The New Savant, we craft daring fragrances that transport you to emotional destinations. Working closely with a team of talented perfumers, Ingrid draws on her imagination to create unique fragrances you won’t smell anywhere else, sparking a conversation that continues with you.
A Way to Hit Pause
The world moves at a fast pace, and it can be hard to keep up. At The New Savant, our goal is to slow things down, creating exceptional analog experiences that spark conversations.
Our Brooklyn studio serves as our homebase and our incubator, where we dream up new products, connect with our community, and add in those personal touches as we box up orders.
Our products
We create one-of-a-kind olfactory experiences infused with personality. Our products are made using vegan ingredients and high-quality materials.
Our community
We value connection and relationships built on openness, kindness, and mutual respect. We believe in being flexible, because there’s always something new to learn.
Our business
We take pride in the integrity of our craft, prioritizing long-term sustainability and conscious growth. We take things slowly, and build with intention.
Ingrid Nilsen
Ingrid Nilsen is the Chief Creative Officer and Co-Founder of The New Savant. After a decade-long YouTube career that helped pioneer the modern creator economy and built an audience of millions, Ingrid continues to build community by creating fragrances that tell stories and IRL experiences that spark personal connections.
Erica Anderson
Erica Anderson is the CEO and Co-Founder. Before TNS, Erica worked for CBS News, Twitter, Google, and MTV. They were on the forefront of technology’s impact on the news industry and architected many deals and products still in use today. Their intellectual dexterity and fluency in technology has given The New Savant a strong foundation.
