Everything You Need to Know About the Kimberly Drop

Everything You Need to Know About the Kimberly Drop

by Ingrid Nilsen

A brand new scent is coming in just a couple days, so get those alarms set! Here's all the info you need to be prepared for launch day. 🍵


Kimberly  was inspired by my (Ingrid) childhood and it's one of my most personal creations to date. Since it's such an expansive story, I recommend reading about it + checking out the full scent profile here. You can also join the waitlist, which will give you first access to the drop.

THE DROP: MAY 23, 2024 @ 12pm ET

5/23 @ 11:30am ET: Join us on IG LIVE (@thenewsavant) to celebrate the drop, so come say hi! We may also be sharing some details about an unreleased scent. ;)

5/23 @ 12pm ET:  Our website will be closed to the public and early shopping will begin for our *waitlist + text list only*. A text/email will be sent out to everyone on these lists with the password to enter the site. This group will have the first hour of shopping to themselves, which means they'll have first pick of everything. You can join our text list by texting SAVANT to 855-749-2311.

5/23 @ 1pm ET:  Early shopping opens up to our standard email list. The password will be sent via email at this time. Early shopping will remain open to BOTH text and email lists for 11 hours and will end on 5/23 @ 11:59pm ET. From here, our site will reopen to the public for everyone to shop.

SO EXCITED for this one. See you all on 5/23!