First Day of Summer = First Perfume Mist Drop
by Erica Anderson
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Savants,
When Ingrid and I launched The New Savant, we always dreamed of creating something wearable. Always!
Candles were our first love—and our first medium. They gave Ingrid (who has designed every single scent herself!) a space to play, explore, and shape her olfactive vision. But now… we’re ready for more.
Our very first perfume mist is almost here.
If you’ve ever said, “I wish I could wear this TNS scent,” this one’s for you.
The drop is happening on Friday, June 20—the first day of summer—and below, we’re sharing a few more details on what to expect and how we got here.
We hope you love it as much as we’ve loved making it.
With gratitude,
Erica
WHAT'S DROPPING: FUTURE LOVERS PERFUME MIST
Last year, we tested the waters with Architect's Daughter and thanks to your excitement, we're making it official. Our new scent, Future Lovers is our first full launch into perfume mists! Fun fact: YOU actually chose the scent profile. We asked what kind of mist you wanted for summer and something citrus + fresh won over half the votes. Future Lovers is bright, refreshing and uplifting, just like the beginning of a summer romance. You can check out the full story and scent profile here.
THE DROP: JUNE 20, 2025
11:30am ET: We're celebrating the drop AND the first official day of summer with all of you on IG live! Tune in to ask us any last minute Qs and be there with us the moment Future Lovers launches.
12pm ET: Our website will be closed to the public and early shopping will begin for our *text list + waitlist only*. A message will be sent out to these groups with the password to enter the site. They'll have the first hour to shop privately, which means they have first pick of everything in our store. You can join our text list by texting SAVANT to 855-749-2311.
1pm ET: Early shopping opens up to our entire email list. The password will be sent to inboxes at this time. Early shopping will remain open to BOTH text and email lists for the next hour and will end on 6/20 @ 2pm ET.
2pm ET: Our store re-opens to everyone!
Can't wait to for you to smell Future Lovers, just in time for summer! <3
