Everything You Need to Know About the Holiday Drop

Everything You Need to Know About the Holiday Drop

by Ingrid Nilsen

'Tis the season to get your alarms set, because our holiday scents are dropping soon! Here's all the info you need to be prepared for launch day.🎄🚀


California Christmas is probably our most asked about scent... and it's finally coming back! Plus, this year it's joined by our newest limited edition scent, Only in New York. Individually, they are lovely, but we *highly* recommend burning them together for peak coziness. You can see the full fragrance profiles for California Christmas here and Only in New York here. Remember: These scents will *ONLY* be available for the holidays and will go back into our vault after 12/31.

THE DROP: NOVEMBER 1, 2022 @ 12pm ET

11/1 @ 11:30am ET: Join us on IG LIVE (@thenewsavant) to celebrate the drop! We'll be wearing Christmas sweaters and kicking off the drop with our ~signature~ holiday music. IYKYK.

11/1 @ 12pm ET:  Our website will be closed to the public and early shopping will begin for our *text list only*. A text will be sent out to everyone on this list with the password to enter the site. This group will have the first hour of shopping to themselves, which means they'll have first pick of everything. You can join our text list by texting SAVANT to 855-749-2311.

1pm ET:  Early shopping opens up to our email list. The password will be sent via email at this time. Early shopping will remain open to BOTH text and email lists for 23 hours and will end on 11/2 at 12pm ET. From here, our site will reopen to the public for everyone to shop.


We are anticipating a very high volume of orders for these scents, (remember when California Christmas sold out in record time last year?!) so the earlier you shop, the better your chances are of getting what you want in time for the holidays.


We'll be sharing a first look of our holiday gift set (launching later in November) during our IG live! 🎄